The perfect team — From diverse athletic backgrounds comes one team rigorously trained in the science of movement.
Matt’s been doing CrossFit since before it was cool. He runs the location off Barber Road where before or after any given class you’re bound to hear someone ask a question like, “Tell me again why I can’t eat that?” or “why is my shoulder hurting right here?”
“Well...” he will begin, and soon a captive audience of sweaty crossfitters will gather around to hear the answer explained in the context of science.
This encyclopedic knowledge of biomechanics, Olympic lifting and biochemistry has earned him, not only a premier name in technical coaching and nutrition, both regionally and nationally, but also his nickname around the gym: our walking encyclopedia.
News of Matt’s expertise has spread beyond our quiet town, he has been sought out by CrossFit owners nationwide for instruction and has developed custom programming used by athletes around the country. Even ABC’s hit series, “the Biggest Loser,” contacted Matt for assistance.
"The whole thing started while sitting in Weimar Hall at the University of Florida. It was the first day of Sociology my freshman year. In explaining the difference between psychology and sociology the professor altered my life forever. ‘Psychology is a downstream approach...they try to pull drowning people out of the river. In sociology we want to know why they fell into the river in the first place.’ It makes sense and it fits into health too. There are people who will help you if you get sick but I wanted to stop people from hitting the water in the first place.” he says.
When asked to describe Matt, one of our athletes wrote: “It's rare you find someone with his depth of knowledge hanging out in an open warehouse all day lifting weights or reading books on endocrinology. He pushes hard and praises sparingly. So when he looks you in the eye and says, “good” you know it means something and it makes you want to work harder.”
When he's not coaching, Matt spends his time training and competing in everything from Olympic Weightlifting to Ultramarathons. He is also a proud member of Team Unscared.
Matt is a proud Florida Gator alum with Certifications as a Level 1 CrossFit Coach, USAW, Sports Performance, Endurance, Olympic lifting and Mobility. He’s even earned the prestigious honor of being an ambassador for Lulu Lemon.